Recommended Multi-Platform Posting Cadence
(Times shown in Eastern Time (ET) and Coordinated Universal Time (UTC) so you—and any automations—stay synchronized. Your local zone is America/New_York.)
| Day | LinkedIn (1×) |
X / Twitter (1×) |
Facebook (3×) |
Instagram (3× wk) |
Newsletter (1× wk) |
|---|---|---|---|---|---|
| Mon | 11 AM ET → 15 UTC | 11 AM ET → 15 UTC | 9 AM • 3 PM • 8 PM ET | 12 PM Reel | — |
| Tue | 11 AM ET | 11 AM ET | 9 AM • 3 PM • 8 PM ET | — | — |
| Wed | 11 AM ET | 11 AM ET | 9 AM • 3 PM • 8 PM ET | 6 PM Carousel | 6 AM “First-Listen Wednesday” |
| Thu | 11 AM ET | 11 AM ET | 9 AM • 3 PM • 8 PM ET | — | — |
| Fri | 11 AM ET | 11 AM ET | 9 AM • 3 PM • 8 PM ET | 12 PM Behind-the-Scenes Reel | — |
| Sat | 11 AM ET | 11 AM ET | 10 AM • 4 PM • 9 PM ET | — | — |
| Sun | 11 AM ET | 11 AM ET | 10 AM • 4 PM • 9 PM ET | Story Batch (any time) | — |
Platform-Specific Notes
LinkedIn (Primary platform to master first)
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Format rotation:
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Mon – Hook-only text (≤ 70 words)
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Tue – 10-slide carousel (template)
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Wed – Long-form (300–500 words, personal story + CTA)
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Thu – Poll or shout-out thread
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Fri – Carousel
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Sat – Quick tip text
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Sun – “Weekly Wins” recap
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Schedule each post for 11 AM ET / 15 UTC (highest LinkedIn dwell-time for U.S. pros).
X (Twitter)
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One value tweet daily at 11 AM ET.
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Thread the Friday post (5–7 tweets) to repurpose Wednesday's LinkedIn long-form.
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Auto-retweet key replies at 5 PM ET to keep the loop alive.
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3-post cadence keeps the page algorithmically fresh:
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9 AM: Inspirational quote + 15-sec beat teaser (Story and Feed).
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3 PM: Long-form “journey” post or carousel (repurpose LinkedIn).
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8 PM: Reel (clip from day's beat session) with CTA to sample kit.
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Use Creator Studio to bulk-schedule an entire week every Sunday evening.
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Mon & Fri Reels (≤ 30 s) use the same hook as LinkedIn but in vertical video.
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Wednesday Carousel (6–8 panels) mirrors LinkedIn carousel; add IG-native CTA (“Save this”).
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Daily Stories optional; batch-record Sunday and drop organically.
Newsletter (ConvertKit)
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First-Listen Wednesday at 6 AM ET hits inboxes before commute.
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Template: scroll-stopping subject → 50-word story → 1 streaming link → merch CTA → PS question for replies.
Automation Pointers
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Repurpose: Create LinkedIn asset first → re-crop or slice for IG/Facebook; copy headline for X.
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Schedule blocks:
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Sunday 6–9 PM ET: Prep the week's LinkedIn, X, Facebook.
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Wednesday midi-session: Record two Reels plus next week's newsletter hook.
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Analytics review: Friday 4 PM ET—check LinkedIn impressions, X engagement, Facebook reach; adjust next week's hooks.
Consistency compounds—follow this cadence for 90 days, iterate on top-performing hooks, and your presence (especially on LinkedIn) will snowball.
