Determine separate default landing page

Short answer: yes—have a separate default landing page, but only for the funnel.

Here's the clean setup I recommend for you:

What to make the “default”

• Subdomain for acquisition: focus.taurusbeats.com

  • Default page: your Free Focus Pack Opt-In (the page we already built).

  • No header nav, just footer legal. Every road leads to the opt-in CTA.

• Main site as brand hub: taurusbeats.com

  • Keep your current home as the artist/brand hub (music, story, blog, other projects).

  • Prominent CTA to the Focus Library, but don't turn the whole home page into a sales page.

Why this split works for you

• Focus: Your $100K test needs one job—capture leads and sell the Focus Library. A dedicated default page keeps visitors from wandering.

• Clarity: Fans, ministry, education, and clients still have a home on taurusbeats.com without diluting the funnel.

• Tracking: All paid/YouTube traffic to focus.taurusbeats.com makes conversion analytics clean.

URL map to use

• / → Free Focus Pack Opt-In (default)

• /thank-you-focus-pack → Download + soft upsell

• /focus-library → $100 offer page (with PayPal/Stripe)

• /member/pending → “Activating…” page post-checkout

• /checkout/error → generic failure page

How to wire it quickly on IIS + your CMS

• IIS Default Document on focus.taurusbeats.com: point to the CMS route that renders the opt-in page (or a simple index.asp that includes that template).

• Canonical tags:

  • On the opt-in and offer pages, add .

• Nav hygiene: Remove header nav from the funnel pages; keep footer legal links only.

• Analytics: Fire events for:

  • focus_optin_submitted on form submit

  • focus_pack_downloaded on download click

  • membership_activated when your webhook grants user_access

When you might NOT use a separate default

• If you decide the entire brand pivots to the Focus Library for the next 90 days, you can make the main domain default the opt-in page temporarily. For you, I'd still keep the subdomain because you have multiple long-running initiatives.

If you want, I can add:

• a minimal index.asp wrapper that loads the existing opt-in template as the default for focus.taurusbeats.com, and

• a tiny IIS web.config snippet to ensure / always resolves to that page.